Lieferando.de to add supermarket delivery

Lieferando.de opens up to grocery delivery. It will allow its more than 12 million users to order almost everything related to food and select supermarket articles. On average, deliveries are expected to take 20- 30 minutes. The company will work with major grocery chains and local convenience stores.

Lieferando is ideally positioned for this expansion into a so-called “super app” given its established logistics network with more than 10,000 couriers in around 50 German cities. This large and efficient logistics network provides favorable economics and Lieferando.de intends to run its grocery business at gross profit neutral. Lieferando aims to expand its own logistics to 80 German cities in total, still this year. The company processed 39 million orders in Germany in the first quarter.

Lieferando will become a “super app” test market for Just Eat Takeaway.com. Just Eat Takeaway.com is also investigating a similar approach in other key markets such as the UK and the Netherlands.