Lieferando expands grocery offer with online retailers in Germany

• Groceries and convenience items from online retailer food.de in Leipzig available for online delivery on Lieferando 

• Grovy in Frankfurt am Main just launched

• Wuplo in Berlin will follow end of March

The new partnerships with food.de, Grovy and Wuplo expand the offering of Just Eat Takeaway’s Lieferando beyond the delivery of restaurant meals, enabling consumers to also order a range of different products, from fresh ingredients to last minute essentials. These new retail partners benefit from Lieferando's high consumer demand and leading brand recognition with more than 14 million active consumers nationwide. At the same time, Lieferando is well positioned to quickly scale the grocery business across its German marketplace reaching more than 95 percent of the German population. Groceries are now available on Lieferando.de in 14 German cities, via new and existing retail partners like food.de, Grovy, Spar, Shell and DB Service. 

For Lieferando's parent company Just Eat Takeaway.com, the partnerships come as popularity for on-demand grocery and convenience deliveries is on the rise in Germany.  Following its global commitment to expand and grow its extensive existing delivery network through convenience grocery operations, Just Eat Takeaway.com has set up a dedicated team to select and set up partnerships with convenience grocery partners such as traditional grocers, online retailers, convenience stores, bakeries and other specialists. Currently, the company supports more than 13,000 stores globally, including some of the most renowned grocery and convenience brands like 7-Eleven, Asda, One-Stop, Spar and Shell. In Canada, the company is also rolling-out the dark store model Skip Express Lane, including an end-to-end distribution network of micro-warehouses.