February 14th marked the biggest single day for retail sales through the platform, proving that modern romance runs on convenience. Retail orders surged 72% compared to last year, with thousands of last-minute gifts delivered in under an hour as our partners ensured no romantic gesture was left behind.
The romantic holiday drove extraordinary demand, with flower sales reaching 30 times the typical daily volume, a staggering 3,107% increase. Roses reigned supreme as the most popular choice, with over 30,000 delivered on Saturday. Plush teddy bears and cards also emerged as a favourite addition to last-minute gift orders.
Beauty and cosmetics also emerged as a Valentine's Day favourite. Beauty orders grew 150% compared to last year, with fragrances claiming the top spot as the best-selling beauty product. Britney Spears Midnight Fantasy eau de parfum, Juicy Couture Viva la Juicy eau de parfum and Moschino Mini Giftset Collection led the category as top-sellers. Sexual-wellness items captured shoppers' attention as well, with deliveries reaching five times the volume of 2025.
By scaling our florist and retail supply, we’ve turned last-minute Valentine’s panic into stress-free gifting for our customers.Pete Chong, Global Head of Retail Partnerships
Flowers: Romance was made accessible with up to 50% off flowers across the UK, 50% off in Spain, and 30% off across all Italian florists on the platform. Poland offered 30% discount on flower orders, while Switzerland's Fleurop provided discount vouchers.
Beauty & Wellness: Boots in the UK offered up to 50% off gifts featuring fragrance, hair, and sexual wellness products, while Superdrug ran up to 50% off self-care, 40% off all fragrances and up to 50% off gifting. In Austria, Orion provided 10% off, and Switzerland's Magic X ran percentage promotions across selected sexual-wellness products. Spain featured discounts from brands including Hawkers and Platanomelon.
Grocery & Last-Minute Essentials: UK shoppers could save £10 off £30 across all grocery and retail partners, while Ireland's Shuppa and Centra offered up to 50% off selected Valentine's items. Spain bundled dine-in meal deals with flower discounts at 50% off.