Gifting unwrapped: Just Eat Takeaway.com is delivering smiles on-demand
Just Eat Takeaway.com is transforming gifting by offering on-demand delivery of gifts, from flowers and toys to personalised items, leveraging our e-commerce platform and logistics network.
We've been strategically teaming up with leading partners like Interflora, Toys "R" Us, LEGO and Card Factory to ensure our customers always have the right gift, right when they need it. This expansion into diverse retail categories is not just about delivering items; it's about delivering smiles, convenience, and saving the day.
Flowers: The Perfect Bloom, Delivered Instantly
Our platform ensures timely flower delivery, meeting a high demand for spontaneous gifting. Over the last 12 months, we’ve sold over half a million roses on our platform, with one customer spending €165 on a single bouquet.
With an average of 1.4 items per basket, our customers typically add extras such as cards, chocolates and vases to their flower orders. In the UK, 20% of all flower orders contain chocolate.
Unsurprisingly, Valentine's Day is our busiest day, selling 40x our daily volume of flowers. Mother’s Day and International Women’s Day are our next biggest trading moments.
Toys: Playtime Saved, Every Time
From last-minute birthday presents to spontaneous treats, we're ensuring that playtime is always within reach. Our partnerships with top toy retailers mean a vast selection is available for immediate delivery. In just 4 months, we've sold over 25,000 Pokémon Cards in the UK, demonstrating the demand for collectibles. In fact, during a Pokémon Go Raid event in London earlier this year, more than 5,000 people searched for “Pokémon” on the Just Eat platform on a single day.
The demand for LEGO products is undeniable. In just two markets, Canada and Germany, we see an average of 17 LEGO sets sold daily, proving the enormous potential of this category for on-demand delivery.
Party Essentials: Candles & Balloons, Saving Every Celebration
We’ve also seen strong demand for party essentials. In the last 12 months, we've sold over 128,000 birthday candles! Across our party-specific retailers in the UK, helium balloons are our top-selling item, representing 1 in 4 items sold.
