Beyond the Game: Initiatives Powered by our UEFA Partnership

As proud sponsors of UEFA and UEFA Women’s EURO 2025, we’re excited to introduce fan-focused innovations that combine convenience and choice for everyone enjoying the matches at stadiums across Europe. Our UEFA sponsorship is more than a brand partnership, it gives us an opportunity to bring to life innovations and deliver unique experiences to a broad sports-loving audience. From rolling out sustainable packaging, testing food carbon labelling to introducing new ways to order, we’re here to contribute to a truly memorable matchday experience. 

Introducing Quick Collect at UEFA Women's EURO 2025
Quick Collect is our latest innovation for fans attending the Women’s Euros. To avoid lengthy queues - the feature allows fans to order food and drink directly from their seats ready for collection at designated areas - giving them back the time to enjoy the wider match experience. Quick Collect will be available to fans at the UEFA Women’s EURO 2025 matches held in Geneva, St. Gallen, and Basel and will include the opening match and the final.

Driving Conscious Choices
As part of our UEFA sponsorship, we’re very pleased to be teaming up with My Emissions once again to roll out their innovative carbon labelling solution across all menus at both the UEFA Champions League Finals and the UEFA Women’s EURO 2025. The collaboration builds on the success of our 2024 partnership during the UEFA Champions League Final, where My Emissions was selected to be part of the ‘Champions Innovate’ programme - an initiative connecting forward thinking start-ups with UEFA to tackle real challenges. Together, we piloted carbon labelling in 2024 across all menu boards at Wembley Stadium and at over 25 food trucks across fan festival sites throughout London, winning the €45,000 Champions Innovative prize. We are excited to be bringing back the collaboration this year again to 35 matches, covering 5 leagues and 12 stadiums, raising awareness among thousands of fans about the environmental impact of their food choices. This year, MyEmissions is helping us carefully assess each menu item and giving it a carbon rating—from A (very low emissions) to E (very high emissions), which empowers fans to make informed food choices. 

We're also excited to continue our collaboration with Notpla and provide seaweed-coated packaging at all five UEFA Finals this year. Notpla’s award-winning packaging is 100% recyclable, biodegradable, and designed to reduce single-use plastic waste across the stadium and guest areas. Altogether, we’ll be distributing an impressive 207,570 units of sustainable packaging across the events—another step forward in reducing the environmental impact of the matchday experience.

Feed the Game
Following successful rollouts in other markets, we are excited to launch our Feed the Game program in Switzerland. Feed the Game is a grassroots football initiative launched by JET which provides funding, resources, and visibility to support women in football and empower their communities. The program connects Restaurant Partners with local football clubs, fostering meaningful sponsorship relationships that help the game and the community thrive.

We’re committed to driving positive change through innovation. By offering more informed choices and supporting initiatives that make a difference, we aim to create lasting value for communities, partners and the planet. We look forward to seeing these efforts come to life across the 2025 UEFA Finals and UEFA Women’s EURO, and to the positive impact they’ll continue to inspire.