Just Eat Takeaway.com reveals food trends

Just Eat Takeaway.com brands worldwide have published local Food Trends Reports, showcasing top-ordered items and dishes, along with insights into emerging consumer preferences for the year ahead. 

The five key trends identified across multiple countries, in collaboration with trends forecasting agency WGSN, include:

Honest Cuisine: Customers are returning to basics. They seek simplicity while also wanting to know the origins of their food, aiming for greater control over what they put in their bodies. Local food, traceable ingredients, and healthier fast food options are key elements of this behaviour.

Self-care: The focus is on personal wellness through mindful consumption, embracing moderation, choosing healthier alternatives, and incorporating ingredients that promote well-being. 

Nocturnal living: Timing patterns around food consumption are evolving. Consumers are developing better bedtime eating habits and prioritising leisure through dining or entertainment activities.

Feed the Fandom: There’s a growing trend in popularity of foods that allow people to feel part of their chosen fandoms. 

Elevated Rituals: Everyday moments are transforming into opportunities to celebrate micro life milestones.

Discover how these trends will shape consumer behaviour and dive into the local data in the local Food Trends Reports below:

Austria - Food Trends Report Lieferando

Belgium - Food Trends Report Takeaway.com Dutch version / French version 

Bulgaria - Food Trends Report Takeaway.com 

Canada - Skip Order Trends

Germany - Food Trends Report Lieferando

Italy - Food Trends Report Just Eat

Netherlands - Food Trends Report Thuisbezorgd.nl

Poland - Food Trends Report Pyszne.pl

Spain - Food Trends Report Just Eat

Switzerland - Food Trends Report Just Eat French version / German version

United Kingdom - Just Eat Food Trends Report

United States - Grubhub’s Trends Report

Just Eat for Business –Just Eat Takeaway.com’s delivery service for businesses– has also launched its annual Office Food Trends Report, which reveals exciting insights on workplace dining habits. Find out more here.