Majestic launches rapid delivery partnership with Just Eat in response to growing demand for convenience

• Majestic to launch on Just Eat platform in 177 locations before Christmas

• Customers can order wines, beers and spirits for delivery in as little as 30 minutes

• Majestic’s e-commerce sales accounted for more than 20% of retail revenues in 2023/24 as consumers increasingly seek convenience

• Partnership supports Just Eat’s mission to be there for every customer moment

Majestic, the UK’s largest specialist wine retailer, has joined forces with the nation’s biggest delivery network, Just Eat, to expand its on-demand offering.  

Majestic customers can now order from hundreds of the retailer’s award-winning wines through the Just Eat app, with deliveries arriving in as little as 30 minutes. The partnership has officially launched today from 43 Majestic stores, including 16 shops across London, two in Edinburgh, and branches in Sheffield, Derby, Abingdon and High Wycombe. The tie-up will roll out to a total of 177 Majestic locations across the UK before Christmas – just in time to help wine lovers stock up during their festive celebrations.

Millions of shoppers using the Just Eat app will be able to order from Majestic’s market-leading wine range across key categories including Champagne, Sparkling, Bordeaux, Loire, Italy, New Zealand and Australia. Majestic’s popular own-label Chosen By Majestic and Definition By Majestic wines will also be available to buy through Just Eat, alongside its ever-growing proposition of premium spirits and beers. 

The Just Eat collaboration adds to Majestic’s existing rapid fulfilment partnerships as the retailer seeks to build on the online growth it has experienced since the Covid-19 pandemic, and meet growing demand among its customer base for local delivery solutions. 

Majestic’s e-commerce sales accounted for more than 20% of retail revenues in 2023/24, driven in part by the growing popularity of its Shop Local proposition. The online functionality allows customers to shop the stock available at their local Majestic store, in real time, for free collection in less than four hours or next-day home delivery via their local store’s dedicated delivery van. Majestic operates a fleet of more than 200 vans across the UK, allowing each of its 209 shops to deliver directly to their local communities.

Amy Heather, Director of Partnerships at Just Eat, said: “As our daily lives become busier, shoppers are increasingly tapping into on demand delivery to meet their convenience needs. We’re delighted to add Majestic’s selection of quality wines, beers and spirits to the growing range of retailers we’re bringing to Just Eat’s customers. Whether the need is for a weekly shop or last minute gift giving, as the nation’s biggest fast delivery network, Just Eat is proud to lead this innovation and offer more choice to our customers across the UK.”

General Manager, Majestic Commercial, Maria Lopez said: “Our mission at Majestic is to help people discover and buy wines, beers and spirits they will love, and this exciting new partnership with Just Eat will allow us to serve even more customers whenever they need us.

“We already know that our customers value the ability to shop the stock available at their local Majestic stores in real time, with flexible choices for same-day and next-day delivery or collection. Our combination with Just Eat adds another hugely convenient option into the mix, which we know our customers will love. We’re delighted to be working with Just Eat and we’re looking forward to rolling the partnership out across the UK – just in time to help our customers top-up their wine racks and fridges during the Christmas period.”  

The news follows Just Eat’s recent exciting partnership announcements in the UK and globally, including Waitrose, Boots, Cardfactory, Lovehoney and HelloFresh - demonstrating consumer appetite for convenience for a variety of products and moments.

ENDS

About Just Eat Takeaway.com

Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery companies. Headquartered in Amsterdam, the Company is focused on connecting consumers and Partners through its platforms. With 731,000 connected partners, Just Eat Takeaway.com offers consumers a wide variety of choices from restaurants to retail. Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, Poland, Slovakia, Spain, Switzerland, the Netherlands, the United Kingdom and the United States. Most recent information is available on our corporate website and follow us on LinkedIn and X.

About Majestic

Majestic is the UK’s largest specialist wine retailer, operating a network of 209 stores across the UK and Jersey, staffed by more than 1,000 expert colleagues trained through the Wine & Spirit Education Trust (WSET). Founded in 1980 and initially trading as Majestic Vintners, the company floated on the UK stock exchange in 1996 and merged with Naked Wines in 2015. Majestic passed back into private ownership in 2019, separating from Naked Wines Plc following its sale to Fortress Investment Group. It has since undergone an ambitious transformation and turnaround programme, focusing on store openings, improving the product range and expanding its online presence. Majestic has launched 19 new stores since the acquisition and bought Vagabond Wines in April 2024, as part of its ongoing commitment to experiential retail and hospitality offerings. It has plans to further grow its physical portfolio and its Commercial B2B division during the next five years.